minutes of the meeting | winners | announcements








Sept. 14 to 15, 2004 at Edsa Plaza Hotel’s Isla Ballroom


By : Zeny T. Veloso

PSQ and APQO Treasurer





Standing proud underneath their respective flags, 33 foreign delegates marched into the Ballroom as the names of  their respective countries were called,  led by the delegates from the United States of America .  As hosts, representatives from the Philippines with the Philippine flag, graciously ended the parade of colors.  


As keynote speakers, both Mr. Charles Aubrey II, President of Asia Pacific Quality Organization (APQO) and Secretary Cito Lorenzo, Presidential Adviser for Job Generation and Chairman of Landbank, set the forum's tone with notes of optimism for the country (in the form of job generation), and for quality professionals (in the form of the powerful tool of six sigma. for quality improvement.)


The  “International Asia Pacific Quality Award” (IAPQA) for varying levels of excellence were handed out by the APQO top quality gurus led by Dr. H. James Harrington , Chairman of Walt Hurd Foundation,   Messrs. Chuck Aubrey, President of APQO, Jose Gonzales Prado, Chairman of IAPQA and assisted by Victoria M. Vallestero, APQO Secretary General. The winners are as follows:

Reliance Industries Ltd., India; Shanghai DaZhong Taxi, Shanghai China; Federal Commision of Electricity, Mexico; LG Vina Cable, Vietnam; Instituto Technologico y Estudios Superiones de MOnterrey, Mexico; Cement Company 18-X18, Vietnam.

The IAPQA  winner  represented by Mr. Hardevisingh Kohli accompanied by his wife Mrs. Jugesh Kohli from India have the most memorable message for the audience. The analogy he made of Quality,  to a set of balloons:  "it is not the color of the balloon that makes it fly, but what is inside it."   The contents give it the quality to make it fly.

 Two of the runner-up winners came from the Philippines, namely : PSI Technology for Best of His Class and  SCG semiconductors for World Class.


The other speakers were:

Prof. Mohammed Zairi from UK, who discussed the European model for excellence which is very similar to Baldrige and PQA, except for the number of categories and terms used.  He said that quality is not about finances but about customer satisfaction.  The message of excellence and sustainability is that quality is a good cushion for the ups and downs of business.  He emphasized the role of people in building quality into products because we are in a knowledge-based economy, and research indicates that people satisfaction leads to customer satisfaction.  He concluded by saying that “there are no excellent companies; only companies striving for excellence.”  


Dr. John Man of Singapore, who discussed the “Evolving Role of Quality and Transforming the Organization to Cope with Challenges of Globalization.” He proposed an acronym to remember the important points in measuring the performance of an organization namely, PRIDECAMP (Organizational Quality Platn Form, Risk in Implementing change, Innovation Orientation, Direction, Experimental Capabilities, Customer Orientation, Analytical Capabilities, Measure, Process Orientation.), and stressed the importance of the right culture to cope with the demands of globalization.



Ms Pacita Juan, winner of the 2004 Entrepreneur  of the Year Award for small business,  and owner of Figaro Coffee, Inc.  described how they implemented the principles of Quality through satisfying the customers, without knowing the accepted terms and norms for it. She even tried to educate the audience on the different appearances of roasted coffee blends, and brought samples for their scrutiny.


Dr. Darrell Lee Mann of the UK talked on Creative Thinking, called TRIZ, which comes from Russian words,  which means Inventive Problem Solving, in English. Problem solving can be approached through searching for how people in other countries solve the same or similar problems encountered. Researchers have found that the same problems are encountered all over the world and there have been successful resolutions made, which other countries may copy in solving their own problems.



Messrs. Elrey Ramos, President and COO of East West Bank,  and Roberto  Serrano, President of SC & C Cosmetech Company, together with Ms. Gloria Soriano, President of Employees Council Association of the Philippines (ECAP),  presented the approach of ECAP to the challenges of globalization.  This has served to involve employees, treated as associates rather than workers,  as part of a “family council”  in the effective management of a company towards productivity and profitability.  The concept has worked well for both the bank and the  manufacturing company.


Day 2 of the forum was started with another exponent of employees council, United Laboratories showcasing  its journey towards Transformation with Mr. Carlos Ejercito, President as speaker.  The changes were pursued while maintaining the “Bayanihan spirit” and keeping the needs of customers for affordable and efficacious medicines uppermost in their minds.


Dr. Vinod Singhal, of the USA shared the results of his research on the impact of TQM on the bottomline of quality award winners.   With his associates, he showed that effective TQM implementation leads to statistically significant improvement of  profitability and shareholder value. 



Ms. Fe Corazon Ramos – Muit illustrated how St. Luke’s Medical Center will attain it vision of becoming one of Asia’s Top 5 hospitals by 2010. She narrated how  they won recognition through the Joint Commission International Accreditation.  Adherence to its values of SPICET : S for Social Responsibility; P for Passion for Excellence; I for Innovation; C for Customer Focus; E for excellence; and T for Teamwork, helps increase community confidence in the hospital, run like a 5-star hotel.




Mr. Othman Bin Ismail, Regional Director of NPC, Northern Region in Malaysia, talked about Productivity (Competitiveness) in the Asian context.  He stressed that to win, we must have good leaders; the vision must be “difficult” but make sense to others so that the vision can be lived. All managers must think like leaders.




Dr. H. James Harrington expounded on the Five Pillars of organizational excellence, namely : Process, Projects, Change, Knowledge, and Resources which lead to Structured Innovation.

Awards for Professionals were given after Dr. Harrington’s talk namely:

Walt Hurd Executive Medal to Mr S. Toyoda of Toyota Japan.  The award was accepted for him by Mr. Nabuharu Tabata of Toyota, Philippines. 

The Harrington Ishikawa Medal was given to Dr. Noriaki Kano.  This was accepted for Dr. Kano by Mr. Monzoor Alawar. 

APQO’s President Award went to Mr. Ed Kolinka for having designed and managed the first APQO website for many years until late 2003.

After the APQO award for Quality Professionals, PSQ gave out its Juran Medal Award to Mr. Bobby Garcia   of Oriental Motolite Co.




Ms. Lirio Ongpin-Mapa moderated the “Q-Café with the CEO’s”, the speakers of which were Chairman of Walt Hurd Foundation,Dr. Harrington, Juran Awardee, Mr. Bobby Garcia, and APQO Presidents Awardee, Mr. Ed Kolinka.  Questions from the audience were entertained and satisfactorily answered by the panel of speakers.




Mr.  Bui Qui Long of Vietnam was given a few minutes to invite delegates to the 11th APQO in Vietnam in 2005.




The 2-day conference was capped with a Farewell Cocktails for the foreign delegates, where Honorary Membership to PSQ was given to foreign speakers,  except WLHF Chairman Dr. James Harrington, Messrs. Chuck Aubrey and IAPQA Chairman Jose Gonzalez Prado, who h ave been honorary members since 1992.  This type of membership  has also been awarded to Juran medal Awardees.



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welcome dinner and farewell party