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Miflora M. Gatchalian Quality Professional Women Medal

17th APQO / SPA International Conference,
Marina Bay Sands, Singapore October 17-20, 2011

Congratulations for the year 2011 Miflora M. Gatchalian Professional Women Medal Awardee as a distinguished person with known integrity and recognized for your outstanding contribution to the promotion of quality innovation and practice in the Asia Pacific region.




Choy Sauw Kook
Assistant Chief Executive, SPRING Singapore
Administrator, Singapore Quality Award
Vice-Chairman, Singapore Productivity Association

Sauw Kook graduated from the National University of Singapore with a Bachelor of Engineering degree with Honors, 1985. She also has a Diploma in Training & Development Management (Bronze Medal), Singapore Institute of Management, 1993, and Degree of Master of Business Administration (Nanyang Fellows) from Nanyang Technological University, 2002.
In SPRING, Sauw Kook oversees the Resources, Capabilities and Planning function that formulates policies and develops plans and programmes to enhance the overall competitiveness of enterprises in Singapore. She led the development and implementation of enhanced financing schemes to SMEs during the economic downturn in 2009. In addition, she led the formulation  of  other   measures  to   provide
enhanced support to SMEs and associations for capabilities upgrading and industry development efforts. She was also instrumental in the development of various initiatives to strengthen SMEs’ business and leadership capabilities in the last 5 years.
As SQA Administrator, she is responsible for the management and continued development of the Singapore Quality Award and its family of niche awards and development frameworks. The award is benchmarked against international awards such as the US Malcolm Baldrige National Quality Award, European Foundation for Quality Management Excellence Award and Japan Quality Award. Over 800 organizations are certified to the various BE standards. She also represents SPRING in the Global Excellence Model (GEM) Council meetings. Under her leadership, SPRING gained international recognition for its efforts in business excellence and being designated as the Centre of Excellence (COE) for Business Excellence by the Asian Productivity Organization.
Sauw Kook is the VC of the Management Committee, SPA. Through her involvement, the Team Excellence (TE) Initiative was devolved from SPRING to the Association. This initiative mobilizes teams to build the twin pillars of continuous improvement and quantum leaps required by organizations to innovate and create value. The initiative continues to have a positive impact – between April 2007 and September 2010, some 1880 team projects were presented at the national conventions.
She co-chairs the Customer Centric Initiative which aims to raise the service quality and excellence in Singapore enterprises. Collectively, some 7,800 establishments from service industries such as retail, food & beverages, healthcare, travel services, transport and hospitality are impacted through CCI.
Within the public sector, Sauw Kook participates and represents SPRING in various committees and boards. She is a member of the Council for Private Education Board, its Quality Assurance Committee, and Finance & Admin Committee. She is also a member of the Workforce Development Agency’s Human Resource Manpower Skills and Training Council.




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